Saturday, September 8, 2012

You Too Can Meet An Influential Person! But Only If You Ask

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These days I'm becoming 100% convinced that it's not what you've fulfilled, in your position that will get you your next job, but who you know. It could be the subconscious influence of the networking book Never Eat Alone by Keith Ferrazzi (Highly propose it for all my loyal readers), or just what I've witnessed this past week.

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How is You Too Can Meet An Influential Person! But Only If You Ask

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For the past any months I've subscribed to an email list produced by a social relations guy-Peter Shankman. The list started on Facebook as a way for him to associate his reporter friends who were seeing for habitancy to quote in stories, with his friends in Pr who were seeing to place their clients in the media. Simple enough right? Well over the course of the past year, he's grown the list to over 22K habitancy and is putting a serious dent in what had been a paid subscription service for the industry. If you Google him, you'll see that he's been on Cnn any times, wrote a book, sold one of his Pr firms and started someone else one-the guy gets around.

I'd been noticing his list growing (he provides pretty frequent updates to his subscribers) and decided to buy an ad in an upcoming issue. I also realized that since he's in Nyc, I could verily take him out to lunch! I was embarrassed at how long it took me to formulate that idea. There was never a calculate not to ask-other than my "aw shucks, what would little 'ole me have to talk to him about?" attitude. So just like that, I asked and he accepted. Lunch went well, he's an interesting, down-to-earth guy who verily spent the first 10 minutes stressing that the lunchtime email he sent his 22K subscribers went out without a screwup on his part, and showed me a nice note he was got on his Blackberry from a subscriber. In some ways, he operates in a fully dissimilar world than mine, and it felt verily good to mix it up a bit.

So what's Your take-away from all this? First, his list grew from the power of his network of contacts. He saw a need in the middle of 2 groups of habitancy he knew, and decided to fill it. He then asks everybody on his list to spread the word about the list. His motto is that everyone's an devotee in something, so why not get your name in the media about it? He's built up a loyal fan base, and when he asks for help-he gets it. Are you doing this in your job search? Are you asking your friends and acquaintances for help? Are you asking them if there's any way you can help them, either it be if you know a good plumber or the best cafeteria for Indian food in your area? Helping others is the best way to have that good Karma flow back to you.

And if you're sitting there saying "but I just don't know that many people" - then that's a problem. First, take an actual list of habitancy while a typical 3 month span whom you have conversations with. This includes activities like classes, work (of course), your kid's soccer games and recitals, even habitancy you may know in an online community. Unless you're a unblemished hermit-you know people. Second, to get to know More people, check out networking sites like Meetup.com where you can find activities you like to do, and join groups of habitancy who are interested in them as well. If you're seeing for a job, join a jobseekers group-but also join a Kayaking group if that's your interest.

Lastly, no one is unapproachable. Just because Shankman was sending out emails and has like a zillion Google hits didn't mean that he wouldn't be a nice lunch companion or accept my invitation. Don't be intimidated by someone's stature or your assumption of what their life is like relative to yours. If you find man on LinkedIn who is in your dream job or industry, coming them and ask if they could take ½ hour of their time to give you some advice from their point of view. Chances are they'll be flattered and if there's a way you can help them down the road, they'll appreciate that too.

Broadening your circle of acquaintances gets you into those dissimilar worlds and can verily open your eyes to new possibilities in many dissimilar areas of your life.

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