Panic Filled Marketing - Why We Shouldn't Know You Are Desperate

#1. Panic Filled Marketing - Why We Shouldn't Know You Are Desperate

Panic Filled Marketing - Why We Shouldn't Know You Are Desperate

I am not an economist, but as an entrepreneur relying on the spend of other entrepreneurs I would have to say that faith in the economy has not yet arrived. Everyone I speak with says things are great 'considering' and yet I watch as they hesitate to hire, store or spend in their companies. A few cocktails later and I might hear just how much their company has fallen off.

Panic Filled Marketing - Why We Shouldn't Know You Are Desperate

I also receive email, tweet and snail mail marketing pieces that I refer to as Panic Pieces. They are emails screaming Please Buy From Me or gift Great Value For Low Prices. The language used in these marketing campaigns smell of panic. As a possible customer I immediately pull back with a foresight of a wild animal trapped, wounded and who would certainly bite a helping hand.

I believe that if one sees a company willing to sell off its catalogue at reduced prices, one might jump in and reap the savings. If however, someone is gift lower prices for their time and expertise, then the value is immediately questioned.

We are becoming smarter shoppers and business transaction hunters for tangible items. Aid however remains one of those areas where you might shop price and use that store data to negotiate, however when it comes to production a buy decision, cost is often not the choosing factor.

Service is something customers are unwilling to compromise. Bistro week in Nyc is a exquisite example when throngs of diners set out to contact the gastronome delights of the city's best restaurants at a fraction of the price. These diners knowing full well that they were getting a great reduction still would not tolerate any small in whether table Aid or food quality.

So why would company owners consequent to panic marketing? Struggling firms are doing what they believe is 'what ever it takes' to create cash flow. But I query the judgment of pursuing cash flow that eats into profitability. It might prolong the death throws but will certainly bury you just the same, and maybe even deeper.

This type of economy separates company owners from entrepreneurs.

Tough times call for tough choices. Cutting costs and eliminating expenses are frugal acts of sound company practice, just as increasing sales and marketing are. Actually, these are frugal practices even in a strong economy.

Business owners selling below cost to keep the cash flowing might be executing a certainly bad idea. If your marketing looks like, sounds like and smells like panic, you invite vultures not clients into your business. If these are not your best customers then it might not be a good idea to send these types of marketing messages.

An entrepreneur might take a separate approach. A hard pathology of their company model and recalculate or even reinvent offerings. Maybe gawk customers to find unmet needs, gawk problems they face and create solutions. If not surveys, then calculated informal interviews to find opportunities.

Make it a point to meet once a week with your sales and Aid teams, mentors, friends and even customers to brainstorm new wage streams or new models for efficiencies to deliver your current goods and services.

Now is the time to dream, not scream!

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