Is Digital Signage manufacture consumer Engagement Easier?

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For global retailers 2012 is shaping up to be another tough year. Stepping back has hit hard. clubs have been pushed to the edge - and are still falling. Having a big brand name is as a matter of fact no guarantee of immunity; far from it. Last week one of the biggest names in the computer industry, Hewlett Packard, announced an 8% cut in its global workforce in their bid to keep shop share. That means some 27000 habitancy are about to lose their jobs.

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It's a confusing time. But the sell shop is not without its success stories. What seems to be working for consumer-facing businesses right now is a commitment to investing in buyer engagement technology.

Consumer engagement technology

Digital signage screens and interactive in-store kiosks are prominent the way amid a stream of new technology concepts designed to capture consumers, and inspire them to action.

High-end fashion retailer, Diesel, recently dipped their toe in the digital engagement waters. Earlier this month they launched a giant video wall at their New York City flagship store on Fifth Avenue. Based on digital signage technology, where six 55-inch Lcd screens serve as a high-impact optic to display the most recent Diesel collections, the video wall is designed to enhance buyer engagement and direct the flow of in-store traffic.

"It's safe bet that dynamic video content with high graphical potential resonates more with a buyer than customary print signage," says Daniele Minestrini, Head of Interior fabricate department at Diesel, Nyc. "Therefore digital signage is the best means of high-impact communications with shoppers."

Taking it to a dissimilar level right now is Ikea. Their Ikea house loyalty-based program, run straight through digital kiosks, has attracted over 1.6 million sign-ups since it went live earlier this year. The idea is simple. Special offers with member-only discount pricing are available, as well as passage to other premium content like promotional events.

Diane Zoll, program owner for the Ikea house Us, said in a up-to-date news publish that, "Not only are there now millions of members, but members are very engaged and spend more when they visit Ikea."

Digital signage benefits for restaurants

At the other end of the sell spectrum, restaurants are looking the benefits of digital signage technology too. prominent global digital signage technology providers are paving the way for bistro chains to conduct menus from a central location, and publish them at once on digital Lcd screens installed at each restaurant.

If you're a restaurateur then this could be big news! up-to-date diagnosis of the Us bistro industry by DigitalSignageToday cited centralized control of menu board content as the top advantage of remote controlled digital signage to restaurateurs. Half of the bistro owners surveyed also said that great pricing flexibility and lower costs for production menu changes would bring them down in favour of digital signage technology.

How much does it cost?

The technology complicated is not as costly as you might think. Obviously there is the display technology to reconsider vis-à-vis your Lcd screen displays. You might also have to buy your digital signage content creation ideas and player. However, depending on who you choose to work with, you might not have to pay much at all. Some technology providers offer their content software and players for free.

Is digital signage production buyer engagement easier? With the right content in the right location there's diminutive doubt that it is. Ultimately, as we shift towards a more personalized advertising model based around very targeted content to small groups of people, digital signage will likely take a lead role.

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